UPDATE: CW Eyes ‘Flash’ Series With ‘Arrow’s Greg Berlanti, Andrew Kreisberg & David Nutter

UPDATE, 9 AM: During the CW executive session, the network’s topper Mark Pedowitz gave more details about The Flash project. It will be the origin story of Barry Allen who will be introduced as a recurring character on Arrow this coming season starting in the fall. “We want to expand the DC universe of characters,” he said. As for how the project came together, Pedowitz said he late last year brought up the idea to DC Entertainment president Diane Nelson who turns out had already been discussing it with WBTV’s Peter Roth and producer Greg Berlanti. Pedowitz also confirmed that “Amazon is on pause (as) the script is not exactly what we wanted, and with an iconic character like Wonder Woman, we have to get it right.”

Related: The Flash Will Be Introduced In 3 ‘Arrow’ Episodes, Will Start Off As “Ordinary Man”

EXCLUSIVE 7 AM: Another DC Comics male superhero is looking to join the CW’s lineup. I’ve learned that the network is fast tracking Flash, a drama project based on the DC character from the Arrow team of co-creators Greg Berlanti and Andrew Kreisberg and director David Nutter. The CW is expected to discuss the project at today’s TCA presentation. I hear there is an idea is to introduce The Flash on Arrow next season before spinning it off into its own series. I hear Flash will be written by Berlanti, Kreisberg and DC Entertainment’s Geoff Johns who also has written for Arrow. Nutter, who helmed the Arrow pilot, will direct the potential pilot, while Berlanti and Kreisberg are expected to run the potential series. Marc Guggenheim, who developed and executive produces Arrow with Berlanti and Kreisberg, is not involved in Flash as he busy with Arrow, now heading into its second season.

Expanding DC’s footprint on the CW has been a priority for the network and DC sibling Warner Bros. TV, especially following the departure of the long-running Smallville and in light of the recent success of Arrow, one of few breakout hits last season. This past development season, the CW developed a Wonder Woman origins project, which didn’t go to pilot. The network in May commissioned a new script with a new writer which has been delivered, but I hear the network has hit the pause button on the project. Flash is certain to get a priority given its A-list auspices. Arrow is one of the CW’s top series, along with The Vampire Diaries and veteran Supernatural, all three of which are being used to spawn new series. The network used The Vampire Diaries last season to spin off The Originals, while Supernatural‘s upcoming ninth season also will feature a planted spinoff episode.

Created by writer Gardner Fox and artist Harry Lampert, The Flash is a name shared by several comic book superheroes from the DC universe. All incarnations possess “super-speed” or an ability to run and move extremely fast and use superhuman reflexes. The second Flash alter ego, Barry Allen, headlined the 1990 CBS live-action series The Flash starring John Wesley Shipp. Incarnations of The Flash character also have appeared in the Young Justice animated series. Berlanti and Johns are XWarner Bros. several years ago. In addition to Arrow, Berlanti has new CW series The Tomorrow People.

Comments (42)

  • HOLY HELL! *VERY VERY HAPPY* to hear this. Also says the whole “no-powers” rule on ‘Arrow’ will be broken

    The bad? give me ‘AMAZON’ to boost Wonder Woman’s pop culture profile before we get ‘Justice League’ in 2017!!!

    Comment by IRON WILL — Tuesday July 30, 2013 @ 7:16am PDT  
    • No. This is what needs to happen. No more superhero TV adaptations. Superheroes with superpowers don’t mesh well with TV. Smallville was a surprise hit, but lets not forget Aquaman spin-off. Wonder Woman has been done, and so has the Flash. Let them rest. Be happy Arrow works, and that’s because he hasn’t superpowers. Why do you think Batman works? It’s because he has no superpowers. Don’t get me wrong. I love superheroes. I’m as much a comic book geek as the rest of us, but lets be realistic. It has to be quality over supposed necessity.

      Comment by Anonymous — Tuesday July 30, 2013 @ 8:47am PDT  
      • I disagree. Arrow needs superheroes and supervillans with Super powers. I don’t think it will survive more than 3 seasons without some. This is a DC hero in supposedly the DC universe on TV, just like on Smallville. Even though Arrow shows Green Arrow early in his career their are still other Superheroes and Supervillians starting out or established when Green Arrow was just starting out. Smallville introduced Martian Manhunter, Impulse, Zatana, Supergirl, Doomsday, Cyborg and Zod without showing too many episodes with their super powers and it worked. It will work on Arrow.

        Comment by Hawk — Saturday August 24, 2013 @ 12:15am PDT  
    • I agree with you. To the Others…Arrow sucks? It’s cheap? What planet are you guys on? It’s Batman. With arrows. He kills people. Oh, yeah…and it’s a HIT so you can be invested in it for more than a season. I’m a huge fan of FLASH and while I did not like the GREEN LANTERN movie, I was glad the attempt was made. Berlanti is my man crush.

      Comment by Hwood Newbie — Tuesday July 30, 2013 @ 10:31am PDT  
      • If he kills people, he’s not Batman.

        And also not a hero.

        Comment by Kplan — Tuesday July 30, 2013 @ 8:58pm PDT  
  • This had better star Wally West and not that lame, universe-destroying loser Barry Allen.

    Comment by alistaircrane — Tuesday July 30, 2013 @ 7:36am PDT  
    • How dare you call Barry Allen a loser-he is the best Flash. He is THE Flash. No one has been able to control the Speed Force as well as he has-which no speedster has been able fully control. Wally is good but will never be better than the sidekick he is when compared to Barry (the one who trained him by the way). Thank you for your time.

      Comment by TDGladiator97 — Tuesday July 30, 2013 @ 12:46pm PDT  
  • I thought there were rumors of a Flash movie coming out of SDCC. If those rumors are true, will this series tie into it?

    Comment by Todd — Tuesday July 30, 2013 @ 7:37am PDT  
    • If it’s coming from Berlanti, it should be on TV. His superhero sensibilities aren’t suited for film (see The Green Lantern).

      Comment by TV Guy — Tuesday July 30, 2013 @ 8:23am PDT  
      • Don’t blame Berlanti for the rewrites that destroyed his great first draft. I heard it was Warners and Mr. Johns who diluted Berlanti & Co.’s strong story.

        Comment by anonymouse — Tuesday July 30, 2013 @ 10:32am PDT  
        • By “dilute” do you mean over-filled it with too much unnecessary information, inane dialogue, obvious character arcs, a Roger Corman-level villain, and subplots that couldn’t've been less needed?

          Then yeah.

          Comment by Kplan — Tuesday July 30, 2013 @ 9:00pm PDT  
  • As long as he actually has his costume, his powers, is Barry Allen and not Wally West, and fights his actual Rogues super villains who have their same costumes and powers as the comics, then this could be good. The CBS Flash series from the ’90s was fun for its time and got the costume and powers right, but barely featured any of the villains from the comic book (apart from Mark Hamill as The Trickster). But Arrow has done a decent job including characters from the comics, while also forging its own path. But will a bright and colorful hero like The Flash fit in Arrow? I hope they still do a Flash movie at some point as part of the Man of Steel movie universe. Would be cool if there was a DC movie universe and then a DC TV universe. Or could be cooler if like Marvel is doing with Sheild the two were the same.

    Comment by Mark — Tuesday July 30, 2013 @ 7:38am PDT  
    • One of the things I liked about Arrow was that they were able to introduce a number of DC characters, but always without overt super-powers. That obviously won’t work for The Flash, so this would be a big change for the series, maybe not for the better. I liked the joke when Moira said she was flying to Central City and would be “back in a flash”, but that’s all it should be, a joke.

      Comment by Danny S. — Wednesday August 14, 2013 @ 8:30am PDT  
  • Very laudable of the CW to want to bring the Flash back to TV. He’s always been a great character with a fantastic visual superpower and a great costume.

    This said, I really believe the Flash deserves to be a film superhero now, not a TV one anymore. He should be up on the big screen.

    Comment by Tran Bronstein — Tuesday July 30, 2013 @ 7:38am PDT  
  • They should keep it Barry Allen. In the comics he was a “police scientist.” That translates into a CSI forensics type guy these days. I think it’s a concept that would have worked wonders a decade ago, but a super hero procedural could work today.

    Maybe mix a bit of DC’s Gotham Central with this?

    Comment by Edward — Tuesday July 30, 2013 @ 7:55am PDT  
  • Seriously, how much damage is DC going to allow Greg Berlanti to do to their Universe.

    Yet again, Marvel outstrips DC. Marvel creates a TV show that is part of their movie universe. Yet DC continues to cannibalize things so that the TV and movie don’t match (oh yes, let’s not forget that both flash and aquaman made appearances on smallville but since that’s just some earth 3456 nonsense we will ignore it.

    Comment by John — Tuesday July 30, 2013 @ 8:04am PDT  
  • Hmmm…I’m happy to read about a comic book adaptation to television and while I like Arrow in the beginning it got very repetitive and the cast is often wooden in the performances (not to mention the tremendous lack of chemistry between Steve Amell/Katie Cassidy) so I’m not convinced Berlanti should be involved in this given his schmaltzy past of “Brothers & Sisters” and his failed DC hero efforts of ‘Green Lantern’. PLEASE just let him wear the costume!!! I can’t deal with more hoodies!

    I hope this doesn’t bump ‘Amazon’ out of contention for a pilot :(

    Comment by JJ — Tuesday July 30, 2013 @ 8:05am PDT  
  • They tried this with Aquaman & it didn’t happen unfortunately. But I hope this works out as well as Wonder Woman.

    Comment by Anonymous — Tuesday July 30, 2013 @ 8:06am PDT  
  • CW saves boat loads of money by keeping Arrow a “no-powers’ show. I thought I was the only one who noticed that the CW went cheap by choosing the least interesting character from Smallville to make a spinoff. The writing is implausible and the delivery puts you to sleep. I think people are just sentimental and want to believe that Smallville still exist in some small way so they force themselves to watch it. I see remnants of scripts from Smallville being utilized in Arrow. Such a sad waste of time and resources. Hopefully Flash will be something more than just an afterthought.

    Comment by Prominent Pedestrian — Tuesday July 30, 2013 @ 8:26am PDT  
    • Arrow was never a spin-off of Smallville

      Comment by American — Tuesday July 30, 2013 @ 4:39pm PDT  
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