RATINGS RAT RACE: ‘Partners’ Debuts Low, ‘Revolution’ Holds OK; NBC, ABC Split Night

NBC’s strong ratings performance last Monday had an asterisk next to it because the network’s series ran virtually unopposed against repeats on two of the major networks. But against all-original competition last night, NBC’s lineup still did well, winning the opening night of the 2012-13 season among adults 18-49.

Both The Voice and Revolution were dinged by the increased competition. The Voice (4.2/11) was down 11% from last week, while Revolution (3.5/9) was down 15% from its big premiere last Monday. Still, NBC comfortably won every half-hour of primetime last night. The feat was most significant for rookie Revolution, which is staking a claim on the 10 PM hour, beating soundly the season debuts of ABC’s Castle (2.5/6) and CBS’ Hawaii Five-0 (1.9/4). The number for Hawaii Five-0 is a little alarming for a marquee franchise entering its third season. (The fast national number for Castle will likely be revised down in the finals because of NFL pre-emptions and possible Dancing With The Stars overrun.) Speaking of NFL, Monday Night Football delivered another strong performance for ESPN last night and may be the overall ratings leader when finals for the game are released.

Most of CBS’ series opened modestly after gangbusters ratings last year when the network’s premiere Monday featured the return of Two And A Half Men with new leading man Ashton Kutcher. The series that succeeded Men in the tentpole 9 PM slot, sophomore 2 Broke Girls (3.7/9), did the best and was No. 2 for the night in 18-49 behind Voice. Its rating was half of that for its series premiere, which followed the huge Two And A Half Men opener, but such comparison is unfair. With its former top performers, Men and The Big Bang Theory both shipped to Thursday, it does feel like CBS’ formidable Monday lineup may be vulnerable for the first time in years. Veteran How I Met Your Mother (3.4/10) was down 28% from last September for its lowest-rated season opener in five years. New series Partners (2.4/6) was off to a soft start as the weakest link in CBS’ comedy lineup. It was the lowest-rated CBS comedy premiere in a very long time (if not ever). It was down from the debuts of such recent short-lived entries as Mad Love, Accidentally On Purpose and last fall’s How To Be A Gentleman. At 9:30 PM, Mike & Molly (3.0/7), launching a season without Men as a lead-in for the first time, was down 38% from last fall’s premiere for its lowest-rated debut ever.

Also hitting an all-time premiere low was ABC’s Dancing With The Stars (2.7/7), which was down 33% from last fall’s opener. It appears that an all-star edition could not stem the ratings erosion for the veteran reality series, especially against NBC’s Voice. Dancing still led ABC to a nightly win in total viewers.

Fox’s Bones (2.2/6) held up well against the new competition, down 4%. Newbie The Mob Doctor (1.3/3) was down 13% from its underwhelming premiere last week to cancellation levels.

Comments (53)

  • Wow, disastrous numbers for 5-0. Terrible for them because they need episodes to syndicate but they cannot have a Monday 10 pm show with these numbers. And deserved numbers, the scripts are awful and both the regulars and guest cast are just walking through it, Billy Baldwin was almost sleepwalking. I’m sure CBS is a tense place this week as their new dramas unspool. MOB DOCTOR? We hardly knew ye. I’ll bet it’s gone by tomorrow.

    Comment by Aleesha — Tuesday September 25, 2012 @ 10:48am PDT  
    • Mob Doctor belongs to that other crappy network… FOX.

      Comment by Duck Feathers — Tuesday September 25, 2012 @ 2:45pm PDT  
    • and the geniuses cancelled Csi Miami?

      Comment by Isa — Tuesday September 25, 2012 @ 8:48pm PDT  
      • maybe cbs can bring back the real Steve McGarrett. He’d still be better than this crew.Do they think with extra loud, pulsating and annoying music they can upgrade the story during action scenes.

        Comment by Isa — Tuesday September 25, 2012 @ 8:50pm PDT  
    • We’ve watched 3 episodes of Revolution……..we find it repetitive…like one long car chase after another..never winning a skirmish….always losing…goodness…give us sommmmmmmmmmmething to hang onto…..

      Comment by dc — Saturday October 20, 2012 @ 5:59pm PDT  
  • Mike and Molly did ok, a 3 demo against the last 30 min of Dancing with the stars and The Voice is a good result because the last 30 min are always the strongest for those two shows. But Hawaii 50 did terrible. I think this show has always been weak. It never got the numbers CSI Miami was getting there , even if NBC never aired anything good for 2 seasons. Is is just a bad show with very weak acting.
    I am happy for NBC. I really love The Voice and Revolution.
    The good news for CBS is that both Vegas and Elementary look great.

    Comment by Grace — Tuesday September 25, 2012 @ 10:57am PDT  
    • With Grace on 5-0. Some pleasant actors but a pretty weak show for the network that has put some prime back in prime time with dramas like Blue Bloods and Person of Interest. Vegas looks pretty good too.
      As for DWTS – nice to see a few of the dancers back but overall this is turning into one of the shows that you youtube the next day instead of sitting in front of for 2 hrs at night. May be whats going on with all reality/competition – just too much filler. As for Revolution that looks like its going after the Hunger Games crowd – maybe should be a 9 PM show. A 15% drop seems like more than a ‘ding’.

      Comment by Rina — Tuesday September 25, 2012 @ 12:36pm PDT  
  • How about mentioning ESPN’s Monday Night Football (ref travesty) as an overall factor, even though not directly in the rating game. Rating system needs an overhaul. But reporting can look beyond the numbers to at least mention outside factors. Betcha ESPN had a bigger viewing audience than anyone.

    Comment by EK — Tuesday September 25, 2012 @ 11:00am PDT  
  • I didn’t watch Mob Doctor last night — why would I after suffering through the pilot. It’s one thing to have a ridiculously contrived concept… But then to do nothing that elevates the dialogue, story-telling or performances? You’re just begging to get cancelled. That whole, “It’s called outercourse.” after-school-special speech they gave her in the pilot almost made me puke.

    But the thing I really really really just can’t figure out… Is how any writer, executive, or producer involved thought it was a good idea to begin a show by defining the concept… i.e. the doctor’s caught between a rock and hard place with the mob… Then by the end of the pilot actually rectify that situation 100%… But then have the lead character turn around and willingly put herself right back into the same situation with a different master because, “my job’s here, my family’s here. I can’t leave.” Stupidest protagonist ever. Why would I want to watch that idiot every week? Dumb dumb choices on that show from the top down. Good riddance.

    Comment by Al — Tuesday September 25, 2012 @ 11:10am PDT  
    • And if you saw the stuff FBC passed on … they had multiple better and more commercial pilots that FBC passed on … don’t know how these folks stay in business/stay employed.

      Comment by Duh! — Tuesday September 25, 2012 @ 12:47pm PDT  
    • Thanks, Al. Could not have said it better.

      Comment by Flynnfan12 — Tuesday September 25, 2012 @ 12:52pm PDT  
    • Well said. Mob Doctor is an embarrassment to all associated with it — especially the writers. Won’t be wasting another hour on this dreck.

      Comment by couldn't agree more — Tuesday September 25, 2012 @ 6:23pm PDT  
  • I dropped Revolution a 1/2 hour into the second episode. This series won’t last. There’s not enough zing to it, just one forced sword fight after another sandwiched in between boring melodrama with sub-par acting. The militia thing honestly is terrible… feels like The Postman. They need a better villain. It’s like a wanna-be Walking Dead without the Zombies, in that it is missing something extra. Honestly, would have been interesting if the power was turned off on purpose to delay an even greater threat from happening and now, 15 years, later that threat is here and our heroes have to fight it. But if that’s the plan, no one has the patience to put up with this militia junk to get there.

    Also, last week, entirely too coincidental that Danny, the kidnapped turned escaped kid, somehow makes it to the house where the lady somehow has power? That’s some bad writing right there.

    Let’s hope Last Resort manages to bring the heat because Revolution is flat.

    Comment by cj — Tuesday September 25, 2012 @ 11:40am PDT  
    • “Let’s hope Last Resort manages to bring the heat because Revolution is flat.”

      CJ,I too found Revelution flat but I’ll stick with it for now. Watched Last Resort on Hulu and it was pretty good. Every scene was engaging and the show felt focused.

      Comment by puredieselbc — Wednesday September 26, 2012 @ 6:45am PDT  
  • Partners didn’t do well? that’s so surprising considering how awful it looked. didn’t think people cared if comedies weren’t funny anymore. sucking certainly hasn’t hurt Mike & Molly.

    Comment by Will — Tuesday September 25, 2012 @ 11:45am PDT  
  • Terrible numbers for Hawaii 5-0 and, given the quality of the show, it’s hard to see how it’ll bounce back. As Revolution stabilizes, 5-0 will continue to slide. Problematic for CBS. Guess they can always move the show to Fridays and limp to 88.

    Comment by Hawaii 5-Uh-0 — Tuesday September 25, 2012 @ 12:02pm PDT  
  • Know why Partners didn’t do well? It sucks. These Will & Grace guys have been pushing that same lame pilot idea for years and it finally got on and now it will go away and they can resume pitching it.

    Comment by Molly — Tuesday September 25, 2012 @ 12:18pm PDT  
  • Partners was just OK… I was expecting something more daring and funny from the creators of Will & Grace, but I’m going to be patient (the question is: will CBS be patient?).

    Comment by John — Tuesday September 25, 2012 @ 12:20pm PDT  
  • Watched Five-O, want to stay a fan of this show for many reasons. But I think the show “jumped the shark” last night with the helicopter grabbing the armored car. I mean is that the best the writers can come up with? I just don’t understand why they don’t use the Hawaiian scenery, history, locals, local crime stories as much as they could. If the show is constantly going to be about McGarrett’s SEAL past and all that, then why even do the show in Hawaii? All the constant scenes on a stage / interior, why????? You’re on Oahu, use it!!!Show it!!! I know many people who watch the show to see Hawaii, and week after week they are disappointed. Just recently started watching the first season of the original Five-O on DVD, and what a joy it is to watch for the scenery, stories, locations, cinematography, wardrobe (all the sharp suits Lord & others wore) and acting. Opposite of the new Five-O. Producers need to watch some old Five-O, Magnum, Raven or Byrds of Paradise for stories, locations and cinematography ideas.

    Comment by jon — Tuesday September 25, 2012 @ 12:21pm PDT  
    • As a someone who lives in Hawaii I prefer they don’t use more local stories. I hate that pidgin crap.

      Comment by Columbo — Wednesday September 26, 2012 @ 10:41am PDT  
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