Warner Bros Launches Merchandise Campaign For 1960s ‘Batman’ TV Series

BURBANK, Calif., June 7, 2012 — Holy Licensing Program, Batman! Warner Bros. Consumer Products (WBCP) unveiled today, in advance of Licensing Show 2012, a new licensing program inspired by the classic 1960′s television series, Batman. The program will feature captured photography from the live-action series, as well as the illustrated character art inspired by the series’ animated opening sequence, and will incorporate the vehicles, gadgets and catchphrases that have made the show a cultural phenomenon.

“The Batman Classic TV Series celebrates an incarnation of Batman that for many fans was their first introduction to ‘The Caped Crusader’ and his many friends and foes,”said Brad Globe, president, Warner Bros. Consumer Products. “This new licensing program captures the playful and stylish spirit of the iconic Batman while bringing a fresh look that will appeal to the Batman enthusiasts and nostalgic fan base, as well as to a new generation of fans.”

As part of the new licensing and merchandising program, licensees will have the chance to bring to life some of the most recognizable elements of Batman, including the “Dynamic Duo” of Batman and Robin and an arsenal of archenemies such as The Penguin, The Joker and The Riddler. Batman’s famous high-tech gadgetry will be featured in the program such as the Bat-phone, the Bat-zooka and the Bat-signal, along with other ultramodern tools – and don’t forget the famous Batmobile.

WBCP now has the rights to license the likenesses of the actors from Batman as part of the Batman Classic TV Series licensing program. Throughout the duration of the 120-episode run of Batman, the venerable actors of the series include Adam West as Batman, Burt Ward as Robin, Cesar Romero as The Joker, Burgess Meredith as The Penguin, Vincent Price as Egghead and Eartha Kitt as Catwoman, among many others.

“This is an incredible moment in the history of Batman, as the incredible roster of talent and famous characters, including the Rogues Gallery of infamous villains, and the unforgettable creative elements from the series, have never before been brought to life through such a licensing program,” added Globe.

With only the Batmobile from the classic television series currently licensed by WBCP, this is the first time in decades that the show’s beloved characters and unforgettable themes are back on the streets and will give fans the chance to capture their favorite moments. The Batusi is back!