‘G.I. Joe: Retaliation’ Moving To March 2013 To Add 3D For Bigger Foreign Box Office
EXCLUSIVE: The sequel G.I. Joe: Retaliation was supposed to come out 
this summer on June 29th. But I’ve learned that Paramount is moving the movie nine months to March 29, 2013, to add 3D. “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” one of the studio execs just told me. “Jim Cameron did all of Titanic‘s 3D in post — and look how well that movie turned out.” Hollywood is shocked that Paramount vacated the primo date, especially because Paramount blew a wad on a Super Bowl commercial and already was starting TV and outdoor ads for GI Joe 2. Paramount has had luck delaying films before: its decision to move Martin Scorsese’s Shutter Island gave the director his biggest box office hit ever. And right now, 3D is huge internationally, with Russia and China building new 3D theaters by the week. Also the execs say that the blockbuster performance of The Hunger Games shows that March can be a prime time of the year to release movies. Of course, Paramount had to talk its partners on GI Joe 2 into the extra nine months of carrying costs – MGM, which has 25%, and David Ellison’s Skydance, which has another 25%. The $125M-budgeted actioner stars Channing Tatum, Dwayne ‘The Rock’ Johnson, and Bruce Willis and is directed by Jon Chu.
Related: G.I. Joe: Retaliation Release Date: The REAL Reason For The Delay
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I also think the reason why paramount delayed this is because they are not taking chances at opening another Hasbro movie against a superhero. Remember Battleship vs Avengers? How well did that work out?
You mean what happened 6 days ago?
Exactly. Battleship bombed and since Hasbro was involved, paramount must have been a bit nervous, considering all the competition. A more sensible move would be to delay it to labor day.
Who did the photoshop job on that poster? Please tell me that’s not the official one-sheet…
Yep…
What a shitty, shitty poster.
Im glad someone moved it made no sense to have two Channing tatum movies opening on the same day. Now if only people like us can move to later in the summer
Two Channing Tatum movies? Let’s look at this. One: he’s barely in G.I. Joe, only for the first 2 minutes. Two: Magic Mike is a movie about male strippers, it’s for a female audience, while G.I. Joe is for a male audience. Three: Oh, yeah. To reiterate – Channing Tatum really isn’t in G.I. Joe, so it doesn’t matter.
Non-industry insiders don’t know that.
I have to disagree…
One: Channing Tatum might barely be in this new version of GI Joe but I think, that’s one of the reasons for this delay. To ensure, that he has more screen time.
Especially, because of the internet reaction regarding is Duke dead? If you view the trailer comments and generally google information, that’s one of the most asked questions.
Basically, whether you loved him in the first movie or not. There is a demand to see him in this new one, and his getting even more popular with each movie – better the devil you know.
Two: Yes, Magic Mike is initially for the female audience and gays (remember them, who are male) but there is nothing wrong with straight males watching this movie too, to learn some tips. Hell, they might just get pushed into going with their girlfriends anyway.
Also, even though GI Joe would be considered male audience, some females like to watch it too. I bet the tracking on the box office was just bigger or may be a problem with GI Joe itself and they just needed this extra time to fix it better.
Three: Channing Tatum does matter in GI Joe. I’ve noticed that the IMDb poster now shows his face and the new poster stating the new changes to the date, now has his name first as the lead with support name check from The Rock and badass Bruce.
Hmmm, Could it be they are going to let him live now and reshoot some scenes? Is that even possible? I actually liked the last one, especially the red head
Yes Yes Yes, that’s exactly what will have to happen = he will live and get more screen time as the lead.
I mean look at the madness of this current scenario – it’s insane and has made everyone involved looked extremely stupid and expensive.
The March date will not work either, as there are stronger movies coming up plus crowded and at this point will we even care by then.
MMmmmmmmm, I don’t know what conversations they had with Channing Tatum but if he didn’t want to be involved, he shouldn’t have come back at all(somehow his contract should have be terminated and go for 100% reboot), but the fact that he came back just to be killed off, obviously f***ed off a lot of the GI Joe fans (Duke is an important character) that actually liked him.
Yeah, the red head (Scarlett) belongs in the movie with Snake Eyes as well as Joseph Gordon-Levitt and Marlon Wayans.
It’s kind of shocking that they didn’t think The Rock or badass Bruce could secure this movie to box office success this year though. Basically, something bigger is going on then 3D. It better be worth it in the end.
I don’t get it. They have a barely-there release schedule for 2011. “The Dictator” is their only tent pole?
They are releasing Madagascar 3 for DreamWorks. Still, Paramount is pretty thin this year.
And now they’re loaded for 2013. With GIJoe, Star Trek 2, World War Z, TMNT(2013) and Anchorman 2. GI Joe won’t interfere with Paramount’s other 2013 releases but I wonder if they stick with the mega-movie lineup or if they bump one to 2014… hope not!
Who moves their summer tentpole A MONTH before it is suppose to launch TO THE NEXT YEAR?! I smell fear… 3D is a poor excuse.
Hunger Games wasn’t in 3D and it would have done well at the box office no matter which time of year because the BUILT-IN FAN BASE would have gone no matter what.
GI Joe 2 will get hurt by probable negative reviews!
True, I wonder how other movies with the buit-in-fanbase would have done had they owned March like Hunger Games. Maybe it’s the skew towards teens and women that allowed it to dominate during a month that it didn’t have to compete (too hard) for screens.
GI Joe could do well in March though. We’ll have to see.
Bad move, Paramount! What could have been a nice summer surprise will most surely turn into a spring stinker! I mean, you don’t postpone such a high-profile movie like this a month from its release date! Surely this will end being 2013′s “Wrath of the Titans,” a mediocre sequel to a movie that nobody wanted a sequel to.
We’re going to move our toy movie to next year and add aliens, because ET was an alien and that did very well.
3d really. It only improves box offices because they charge you more to watch it. I only watch the 2d versions as the 3d conversion offers nothing else. What a joke. Hope everyone ignores it till the bluray release
I’m sensing CGI-overload this summer. I think the verdict this summer is if you aren’t Avengers or Dark Knight, you’re better off going against weaker competition. It worked for Green Hornet.