‘G.I. Joe: Retaliation’ Moving To March 2013 To Add 3D For Bigger Foreign Box Office
EXCLUSIVE: The sequel G.I. Joe: Retaliation was supposed to come out 
this summer on June 29th. But I’ve learned that Paramount is moving the movie nine months to March 29, 2013, to add 3D. “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” one of the studio execs just told me. “Jim Cameron did all of Titanic‘s 3D in post — and look how well that movie turned out.” Hollywood is shocked that Paramount vacated the primo date, especially because Paramount blew a wad on a Super Bowl commercial and already was starting TV and outdoor ads for GI Joe 2. Paramount has had luck delaying films before: its decision to move Martin Scorsese’s Shutter Island gave the director his biggest box office hit ever. And right now, 3D is huge internationally, with Russia and China building new 3D theaters by the week. Also the execs say that the blockbuster performance of The Hunger Games shows that March can be a prime time of the year to release movies. Of course, Paramount had to talk its partners on GI Joe 2 into the extra nine months of carrying costs – MGM, which has 25%, and David Ellison’s Skydance, which has another 25%. The $125M-budgeted actioner stars Channing Tatum, Dwayne ‘The Rock’ Johnson, and Bruce Willis and is directed by Jon Chu.
Related: G.I. Joe: Retaliation Release Date: The REAL Reason For The Delay
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NO NO NO NO NO NO!!!!!!!!!!!!
I was so looking forward to this next month. Now I have to wait til next year. Grrr. 3D blows…
Don’t feel like reading all 50+ comments, but am I the only one thinking they did this after seeing a cut of the movie and it sucked? Realizing Americans wouldn’t watch they’re trying to appeal to a foreign audience to recoup money. Look at Battleship. Tons of money oversees but nothing here in North America because the movie blows.
One site is reporting that the last focus group was asked, “Would you like to see more of Channing Tatum?” I think the 3D conversion is an excuse to do reshoots for a movie that’s testing badly. Maybe Channing’s sudden surge in popularity is going to rescue their sinking ship. We’ll know for sure if the new movie posters feature Tatum.
Are you kidding me?! The first one sucked so bad it almost tore my clothes off. I honestly forgot everything about the movie before I reached the parking lot.
And this? The sequel looks equally terrible. And I loved GI Joe toys and cartoons when I was a kid.
Nobody dumps that much P&A down the drain 5 weeks from opening weekend. Nobody. Their BS excuse about Titanic doing well in 3D, c’mon. Sorry, guys, but Titanic this movie ain’t. I can a hear a bomb ticking…
And all they did was reset the timer.
Really? You were that looking forward to this?
Yeah, this is code for “Somethings horribly wrong with this picture and we need more time to fix it”.
Thank you – Someone who knows what they’re talking about…
It must be an even bigger trainwreck than expected. 1st Q is a dumping ground for bad movies; Lionsgate may have inverted that trend with the giant HUNGER GAMES but there’s no comparison.
Terrible material, pure cheese, and an overmatched director FTW.
I am mad, really mad. Ok, not really, was really wanting to watch this movie next month, now it will be on when my favorite book’s movie is coming out. Which movie do you think I will watch now, not this one,someone out there better be listening to us, I think you pissed off alot of Americans by wanting more money overseas.
I actually think that’s a smart move. This summer is feeling crowded. 3D really does have an impact globally.
I think it’s one of the idiotic decision in movie history, if they wanted the film to have less competition, why not just delay it until early September? there’s practically no competition then, I could see it thriving extremely well then. But this boneheaded decision is only going to encourage people to pirate the film in protest, and I can hardly blame them.
I started a petition for Paramount to cancel it’s conversion and release the film on time. Not sure if it will be very succesful, but hey you never know unless you try right? G.I. Joe fans please sign here: http://www.gopetition.com/petitions/stop-paramount-from-delaying-and-converting-g-i-joe-re.html
P.S. I wouldn’t be the least bit surprised if this film gets leaked early like X-Men Origins Wolverine did, if it does get leaked and my petition dosen’t work out, then I shall watch the film online in protest, not the best way to watch a movie, but it still beats crappy post-conversion 3-D ANY day of the week.
Really? You started a petition? Two thumbs up to the man with the plan to save the world by bringing G.I. Joe to theatres this summer instead of next….
Hope that’s not your real name in your signature. Otherwise posting that last paragraph on Deadline = not smart.
I think it goes to show just how much 3D nowadays plays into more money or not at the box office come opening day.But honestly,I don’t know if I am more pissed off that they moved it to 2013,or the fact that it’s being converted into 3D.In either case,I’m not going to go see it.It’s a shame that hollywood wants to bombard us moviegoers with a format that’s not really impressive.(Note To Hollywood-The 3D only works for a movie with a lot of visuals,like Tron:Legacy).
I signed against this terrible planning by Paramount.
Yeah but we needed at least one action movie that didn’t have aliens in it.
Very smart choice. Paramount tends to be bold with these kinds of moves.
Didn’t they do that with Mission Impossible 4 as well?
no. no they didnt. it came out in December and in 2D. and that did awesome at the box office.
Everyone is running from the avengers
AVENGERS would not be relevant on 6/29, so no.
Avengers is always relevant, blasphemer.
Not when it won’t even be OUT when this movie was originally scheduled to open, duh.
Nah, last weekend was the final weekend Avengers will spend at #1. By June 29th, it won’t be a factor.
True. Did they think it would get pounded by Spiderman? I mean it will be clear of Avengers and have a few weeks to make money before the Dark Knight. It’s not like they could have been expecting legs?
Very strange.
Well that is super disappointing. I was looking forward to it this summer in regularD :/ which is how I will be seeing it anyway I guess come next March…
Hilarious and dumb of Paramount to do this before the films release especially when the movie is ready to be seen. This will bite them in the ass just wait. Mess around with the audience saying its coming this summer with trailers and tv spots only to delay it till next year to add 3D. Very very dumb
Something must be very, very wrong. Can’t remember a movie a month out–after an extensive marketing campaign has already begun — move so suddenly and during the Summer! Are they really that scared of A-MEH-ZING SPIDER-MAN? Could it be the first ever movie that had a Superbowl spot in 2 separate Super Bowls?
Nothing at all to do with Spiderman but all to do with Magic Mike me thinks – they would have played on the same day.
Also, not sure March 2013 is a good month either as Oz: The Great and The Powerful would probably eat-up that month. Really, praying it’s excellent.
Mmmmmmmmm still GI Joe, all that marketing – very very late in the day to pull it out, at least now Channing Tatum can join in the promotional fun.
Magic Mike will be a flop.
You keep telling yourself that.
NNNNNNOOOOOO way, that’s going to happen. How much did The Vow make.
Magic Mike will be a sure fire Hit for sure.
It’s a pretty cheap movie and thus should be able to clear profitability via attendance from Channing fans alone. Rentals/VOD should be pure profit.
yeah, to me this sounds really wierd. It feels like they know the movie is really bad and just because it is big and expensive there is no guarantee that it will make money. Look at Battleship. So instead of opening to 25 million and then doing a little bit overseas and losing money for the studio they are pushing it to next year. I wouldn’t be surprised if they roll out international first, in 3-D, to make at least some of their money back before they dump it here. Sounds like it is a real turkey to me. Or at least Paramounts actions seem to be signaling that.
Saw the movie at a special screening a few weeks back, movie was way better then 1st. Rock, rocks!
Go Joe!
Your Paramount check is in the mail.
They did the same with Star Trek, and that also seemed to work out well for them.
Could be a smart move. Paramount probably doesn’t want it to get bludgeoned by Spider-Man a week later and Dark Knight after that, although this is pretty odd seeing as we’re only ONE MONTH out before the original release date.
I was just going to say the same thing about moving it away from The Amazing Spider-Man and The Dark Knight Rises, but March of next year? Why not around the Thanksgiving/Xmas holidays?