RATINGS RAT RACE: Tom Selleck’s ‘Blue Bloods’ Wins Slow Friday

The Week 2 declines continued on Friday, with every show sliding from its Premiere Week numbers. Tom Selleck’s new series Blue Bloods at 10 PM (2.0/7, 11.2 million) was once again the top program of the night by a mile in 18-49 and total viewers, down modest 9% from last week.

Also posting a respectable 9% decline was the other freshman series in the 10 PM slot, NBC’s Outlaw (1.0/4, 4.7 million). Unfortunately, the legal drama starring Jimmy Smits started off very low last week and still drew only half of the demo rating and less than half of the audience of Blue Blood last night. Outlaw finished tied for second place in the 10 PM hour with ABC’s 20/20 (1.0/4, 4.5 million, down 23% from last week) CBS’ other two Friday dramas, Medium (1.1/4, 5.6 million) and CSI:NY (1.7/6, 9.7 million) were down 14% and 15%, respectively. They still won their time slots in both measures, another sign how low the high water mark on Friday has fallen. Naturally, CBS won the night in both total viewers (8.9 million) and adults 18-49 (1.6/6).

NBC’s Dateline (1.3/5) from 8-10 PM was down 12% from last week; Fox’s Good Guys (0.7/3) at 9 PM was down 22%. It slipped 13% from its new lead-in, a House repeat, which replaced Human Target, summoned to Wednesdays in the aftermath of the Lone Star cancellation. (For comparison, the now-cancelled Fox drama Dollhouse posted a 0.8 demo rating the same week last year.) ABC aired repeats of Modern Family (1.0/4), The Middle (0.8/3) and No Ordinary Family (1.3/5) from 8-10 PM, leading to 20/20. The CW’s Friday dramas Smallville (2.4 million) and Supernatural (2.4 million) were down 13% and 10%, respectively, from their solid season premieres.

Comments (59)

  • Blue Bloods did great. Small dip but same with all shows across the board this week. Medium is bringing the night down for CBS. CSI NY would have been higher with a better lead-in. Outlaw’s DOA.

    Comment by doug — Saturday October 2, 2010 @ 9:26am PDT  
  • So Blue Bloods is turning out to be the big dog of the night. I really thought CSI NY was going to win Fridays. CBS needs to address Medium especially since BB is getting double the ratings. Maybe they should put BB on a 8pm to ancor.

    Comment by james — Saturday October 2, 2010 @ 9:33am PDT  
    • Actually NBC properly addressed Medium when they canceled it. CBS should have let sleeping dogs lie. But then again, I preferred both Ghost Whisperer and Numb3rs.

      Comment by Anna — Saturday October 2, 2010 @ 10:43am PDT  
    • If Nina was smart she would finally pick up The Eastmans (like she should have) and pair it with Blue Bloods. CBS viewers want some actual storylines for their characters along with their blood and death.
      And some grown up star power.

      Comment by Jimmy — Saturday October 2, 2010 @ 7:03pm PDT  
  • The same people who watched Bluebloods the first week hadn’t left their couch or LaZee-Boy between then and week 2, accounting for relatively acceptable ratings dip. The chin-on-chest crowd loves this show. And why not? It’s got everyth…zzzzzzzzzz.

    Comment by bobby r — Saturday October 2, 2010 @ 9:38am PDT  
    • WTF? NBC and ABC would kill for those numbers.

      Comment by bully — Saturday October 2, 2010 @ 10:27am PDT  
    • You know, those old folks like me know how to change channels. We even own( pay attention advertisers!) IPhones ( IPhone4 got it the day it came out!), DVR ( yes,I use it all the time), download shows on the computer ( gotta love high speed internet and bittorrent sites), we do text, use twitter and have FB accounts too! BTW since the house, cars are all paid for and the kids are all grown up and gone from home ( finally after they got their first non McJob job at the age of 30 years old!) we now have lots of money to spend.

      That said, love Blue Blood!

      Comment by DD — Saturday October 2, 2010 @ 5:42pm PDT  
      • Amen!!! and am loving H50,too

        Comment by Callie — Sunday October 3, 2010 @ 6:09am PDT  
    • Love Blue Bloods. It’s great drama. Great casting. Not overly procedural. Why did CBS think everything had to be CSI for so long and waste the chances for some real drama? Love The Good Wife too. I am not in some old CBS rocking chair. I don’t go out until 11 pm on a Friday so I can watch the show.

      Comment by 20 Something — Sunday October 3, 2010 @ 5:38pm PDT  
  • CBS should have kept Ghost WHisperer

    Comment by Mike — Saturday October 2, 2010 @ 9:42am PDT  
    • What? Ghost Whisperer was beyond fake, and had really bad acting in it. SO HAPPY that Ghost Whisperer got canceled! yay

      Comment by Tom — Saturday October 2, 2010 @ 12:49pm PDT  
      • With luck, MEDIUM will be right behind it…

        Comment by deering — Saturday October 2, 2010 @ 10:01pm PDT  
  • Not a good week for TV. Major declines everywhere. Except oddly enough, I think CBS’s Friday night seems the most stable right now.

    Comment by chad — Saturday October 2, 2010 @ 10:12am PDT  
  • While Blue Bloods is not my cup of tea, I am happy a show is bringing in ratings on Friday Nights. Maybe the networks need to all start getting competitive on Friday and Saturday again. Sometimes you stay home instead of going out and there isn’t a single damn thing to watch…

    Comment by B- — Saturday October 2, 2010 @ 10:15am PDT  
  • ‘Blue Bloods’ is so fresh it’s everything ‘Beacon Hill’ should have been.

    Comment by gerritv — Saturday October 2, 2010 @ 10:21am PDT  
  • Good Guys is a great TV show, but its demo does not watch TV Friday night. Give it a chance Fox and move it to a Mon-Thu slot!

    Comment by Ryan — Saturday October 2, 2010 @ 10:23am PDT  
    • I agree, I can’t understand why the Good Guys is not more popular. It’s a lot of fun, and it’s very creative.

      It definitely doesn’t deserve to have such low ratings. Moving it does make some sense.

      Comment by Dave — Saturday October 2, 2010 @ 1:34pm PDT  
    • Agree! Agree! Agree!!!! LOVE this show!!!!

      Comment by Alice — Saturday October 2, 2010 @ 5:29pm PDT  
      • Good Guys rocks – and I love Blue Bloods too. Guess I’m an old loser at 39……sigh

        Comment by AdFool — Wednesday October 20, 2010 @ 9:10am PDT  
  • Dear Fox –

    Please don’t let Good Guys get canceled. Hold off until summer or re-run time. It’s a GREAT show – but cannot compete with the bigger franchise shows during fall. Don’t let it die!!!!

    Comment by lukeandlaura — Saturday October 2, 2010 @ 11:31am PDT  
    • Fox doesn’t “let” a show get cancelled. They don’t root against their own programming. The audience doesn’t show up. And Good Guys doesn’t have anough of an audience to displace anything else on their schedule right now. You’re not moving House or Bones or Hells Kitchen for it.

      If it fails, it’s because the audience didn’t accept it. Sad, but true.

      Comment by Chris — Saturday October 2, 2010 @ 2:15pm PDT  
  • they wont move blue bloods…letterman is happy for sure… and bobby r, you sound stupid…bb won the young demo for the night also..

    Comment by alan — Saturday October 2, 2010 @ 11:39am PDT  
    • I think they may move Blue Bloods. Considering it’s shiteous time slot, I tend to think it’s the biggest hit of the new season.

      Comment by mack — Saturday October 2, 2010 @ 2:18pm PDT  
      • Bloods would be a great fit after Criminal Minds on Weds.

        Comment by marc — Saturday October 2, 2010 @ 3:23pm PDT  
        • Agreed. If Blue Blood was after CM I would watch it live like I do CM instead of DVR it on Friday night.

          Comment by DD — Saturday October 2, 2010 @ 5:46pm PDT  
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